YouTube Manager

For a marketing agency to manage your YouTube ads, you will need to add them as a manager to your YouTube brand account.

You can do this after you’ve created your YouTube channel.

See the instructions below on how to allow a marketing agency to manage your YouTube ads.

Facebook Pixel

You will need to setup a Facebook pixel to be able to retarget website visitors with relevant ads on Facebook.

A marketing agency will use your Facebook pixel to track website and landing page visitors to retarget them with ads so you can make the most of your advertising budget. Over time this will bring the cost per customer down if used correctly.

See the instructions below to create a Facebook pixel and grant a marketing agency access to use the Facebook pixel.

YouTube Channel

To have your ads displayed on YouTube to get more online coverage, you will need to create your YouTube channel so that a marketing agency can run YouTube ads for your business.

In order to run YouTube ads you will need a Google Ads Account first.

Follow the instructions below to get your business’s YouTube channel up and running.

Facebook Advertiser Rights

After creating your Facebook business and ad accounts, a marketing agency will now need advertiser access on these accounts to get started on your campaigns.

See the instructions below to grant a marketing agency access to your Facebook ad account.